Our principal is Dr Alan Kornheiser. Prior to forming sophisticated market research, he worked as Re­search Director for Clarion Direct, the WestportConsulting Group, and Pepsi­Co. Dr Kornheiser's background includes a PhD in psyc­hology from Columbia University, an MS in physics from Columbia, and a BS in physics from Rensselaer Polytechnic Institute. His extensive qualitative re­search experience in both group and individual interviewing techniques makes use of a background that includes psychological and theatrical training. His quantitative research experience includes the full range of modern multivariate techniques

Complementing Dr Kornheiser's analytic strengths is Dr Judith Lerner, whose Harvard PhD in art history and expertise in semiotics provide unusual insights for advertising development. Anyone can tell you that this campaign works better than that one among this subset or that; she can tell you why it works, allowing you to expand it, reposition it, or move its key strengths to other markets and indeed other products.