sophisticated market research is a full-service research company specializing in the unusual and nonroutine: typically this involves financial and high-tech products and positionings but almost all categories have their unique issues. As such, we provide both qualitative and quantitative research to aid in the development and marketing of new, even “rocket science,” products and services.

It is composed of and managed by people who like being on the cutting edge of new technology, who enjoy researching what works and what doesn't in this area, and who want nothing more than to help you succeed in creating and marketing such products to their rightful audiences.

To these ends, sophisticated market research uses both established and its own proprietary research tech­niques[see "What we do" for a partial list of these techniques and look at some of our publications for a more in-depth description] to provide its clients with the kind of fast, immediate, highly actionable research they need to stay in—and win!—the increasingly competitive race that high-tech marketing has become. We welcome the chance to provide your firm with such services.