We use a range of qualitative techniques, many of them unique to us, to provide emotional underpinnings.

In addition to such qualitative technique, we provide a unique mixture of semiotics enhanced with psychological and archetypal analyses to help you ground your advertising, marketing, and product or service into the larger culture.

We conduct surveys: telephone, in-person, via email, and web based, depending on your needs. We analyze these results using the full gamut of modern multivariate tools (and we do it in-house, letting us look at everything we find of interest). Finally, we remember the key rule of complex analysis: in most cases, if it doesn't jump out at you, it's probably not a big enough effect to matter! We won't waste your time with minutiae.

Finally, we integrate all this, using quantitative to validate qualitative and qualitative to enrich quantitative. You don't want numbers: you want directions.

Oh yes; what we don't do is equally important. We solve your problems, which is to say we're not consultants...check "The moral of the shepherd" for the definititive description of a consultant.