Behold Ganash:
The deity responsible both for overcoming obstacles
and for creating them in the first place.
As good a representative as any
of what happens when one conducts market research.
Rub his stomach for luck and tell him he's a fine fellow;
it might work.

Or you can hire sophisticated market research.

Are you trying to market highly sophisticated products and services using much less sophisticated market researchers? Are you conducting focus groups among highly sophisticated experts and investors with moderators who don't know XML from EFT or the difference between a top note and a base note­? Or are you designing all your surveys by yourself, because your researcher doesn't understand your products or your markets? In short, do you feel that your products are special and require special skills, but you're being served by generalists? Developing a marketing or advertising plan for today's complex and sophisticated products requires all the sophisticated help you can get. Your target market always senses when your moderator or your questionnaires don't understand them...and it shows up in your results. Why not use the marketing research company that understands today's technological climate:

sophisticated market research
A focus on your kind of high-tech problems and opportunities 

While deciding which project you want us to work with you on, consider yet another good description of a research project: herding cats. You can try to ask Leonardo (whose drawing this is) to help you with it or you can hire sophisticated market research.